I'm Ani Sripada

I help you turn product ideas into compelling pitches.

I help startups launch products that drive growth .

Design Thinking Consultant

Hi, I'm Ani Sripada—a design thinking consultant, creative technologist, and mentor with over 15 years of experience turning complex challenges into impactful solutions. I help businesses create intuitive, human-centered designs that connect, communicate, and collaborate seamlessly.

Having led teams across industries like Advertising, AI/ML, Edutech, Fintech, Healthcare, and SaaS, I specialize in transforming ideas into scalable products. From customer discovery to post-launch optimization, I support businesses through every step of the product journey.

Whether you're refining an existing product or building from scratch, I offer strategies, workshops, and training to accelerate growth and streamline processes.

Education IIM Kozhikode
Specialisation Design Thinking
Working Since 2009
Residing at Hyderabad, India
Worked for 50+ Projects
Partnered with 20+ Startups

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How I can Help

Streamline UX processes

Build workflows for better outcomes.
I can help transform your organization with agile methodologies and customer-focused strategies that drive growth.

Enhance user experiences

Designs that resonate & perform.
I can help identify usability challenges and user needs to create seamless and engaging experiences that resonate.

Spot new opportunities

Turn insights into innovation.
I can help discover untapped potential and solve hidden problems through strategic design thinking.

Optimize time & resources

Do more with less.
I can help focus on what matters most by prioritizing design and development efforts to save costs and time.

Boost ROI

Design that delivers results.
I can help measure the impact of UX design and leverage insights to improve performance and profitability.

Elevate your team’s UX maturity

Practical knowledge within reach
I can help empower your teams with workshops and training sessions that build UX expertise and processes.

What I Offer

Design Thinking

Innovation starts with empathy.
Empower businesses with structured processes, tools, and strategies that drive user-focused solutions and innovation.

UI/UX Design

Fuel growth through design

Make UX the cornerstone of your business strategy. Improved usability drives loyalty, revenue, and retention.

Visual Design

Make a lasting impression

Stand out with visually cohesive designs that communicate your brand’s story and resonate with your audience.

User Research

Unlock growth opportunities

Leverage data-driven insights to inform key decisions and design strategies that move your business forward.

Design Audit

Refine and enhance performance

Uncover usability issues, optimize workflows, and align design with business goals for seamless experiences.

Design Workshops

Practical skills for success

Level up your team with hands-on training that strengthens design and research processes for better outcomes.

Latest Works

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How I Work

Understand your business

I kick off with workshops and meetings to align visions, goals, and strategies for maximum impact.

Connect with your team

Using interviews, personas, and competitor analysis, I gather data to shape insights-driven strategies.

Visualize and iterate

From wireframes to clickable prototypes, I create interactive flows that test ideas and refine usability early.

Test and validate

I conduct usability tests with stakeholders and internal users to identify problems early and fix them quickly.

Design Handover

Our handoff includes design systems, research reports, and all files needed for smooth development implementation.

Clients

Collaboration is key to success.
I can work flexibly to meet your evolving needs and deliver solutions that stand the test of time.
Ready to create impactful solutions? Let’s talk!