Why Overlooking Content Management During a Redesign is a Recipe for Disaster
Launching a beautifully designed website is exciting, but what happens when it becomes a hassle to keep it updated and relevant? Content management is often overlooked during website redesigns, leading to long-term frustration for marketing teams and stagnation in site updates. Without a streamlined way to manage and update content, your website can quickly become outdated, resulting in lower engagement and missed opportunities.
Why Content Management is Critical
Imagine this: your team needs to publish a new blog post, update a product page, or launch a landing page for an upcoming campaign, but every change requires the involvement of a developer. This bottleneck slows down your marketing efforts and limits your ability to experiment and iterate on new ideas. A website should be a living, breathing entity that evolves with your business, and without a proper content management system (CMS), keeping it fresh can feel like an impossible task.
Common Content Management Challenges
- Content Creation Bottleneck: Generating new content becomes slow and cumbersome when marketers rely on developers for every update. This limits the team’s ability to quickly publish new pages or make changes on the fly.
- Inconsistent Branding and Messaging: Without a centralized CMS, teams may struggle to maintain consistency across multiple pages or campaigns, leading to diluted messaging and scattered branding.
- Poor SEO Optimization: If content updates are slow, your SEO efforts will suffer. Regular content updates are crucial for maintaining search engine rankings, and a CMS empowers marketing teams to make these updates without delays.
Benefits of Using a CMS
A well-chosen CMS allows your team to:
- Easily Create and Update Content: With an intuitive CMS, marketing teams can take control of content updates without needing to wait on developers, ensuring your site stays current and dynamic.
- Launch New Campaigns Quickly: Whether it’s a landing page for a new product or a blog post for a fresh campaign, a CMS makes it easy to get new content up and running fast.
- Improve Team Collaboration: A CMS allows for easier collaboration between content creators, designers, and marketers, ensuring everyone has access to the tools they need to keep the site optimized.
Choosing the Right CMS for Your Team
Not all CMS platforms are created equal, so it’s important to choose one that fits your business needs. If your team regularly updates blog posts, landing pages, and product information, you’ll need a robust and user-friendly CMS that’s easy to manage. WordPress, for example, is a popular choice for businesses that need flexibility and scalability. Platforms like HubSpot CMS or Shopify might be better suited if you’re focused on inbound marketing or e-commerce.
Neglecting content management in your website redesign can lead to frustration, missed opportunities, and an outdated site. By investing in the right CMS, you empower your team to keep your site dynamic and competitive.
Don’t Miss Out on the Full Picture! Good content management is just one part of the puzzle. Learn how skipping a UX audit, neglecting customer insights, ignoring messaging, and not hiring experienced talent can hurt your redesign efforts.